Director of Strategic Initiatives
Summary
| Title: | Director of Strategic Initiatives |
|---|---|
| Company: | BWI Business Partnership, Inc. |
| Location: | Linthicum Heights, MD |
Description
The Job in a Nutshell:
The Director of Strategic Initiatives will manage the membership, sponsorship, and partnership programs for our organization. The Director of Strategic Initiatives is responsible for implementing, creating, and working with the Executive Director to carry out partnerships, programs, and initiatives that connect Partnership members and help our members and the Partnership accomplish their goals.
From membership development to social media to cultivating alliances, you’ll make sure that all of the membership programs of Partnership are compelling, appealing, and consistent with the Partnership's branding and messaging strategy. This is a hands-on role in which you will collaborate with the staff team, the Board of Directors, and our high profile members across the Partnership. The Director of Strategic Initiatives is a rare blend who artfully balances the membership, communications, and programmatic sides of our association. This person plays an integral role in supporting the Executive Director through coordination with all Partnership Committees, development of outreach materials, and coordination of member events for the Partnership. You will work on multiple projects with changing priorities and represent the Partnership within the business, government, and nonprofit sectors. This position reports to the Executive Director.
A Day in the Life of the Director of Strategic Initiatives:
You may be wondering, "what would I do in this job?" Here is a snapshot of what can expect to do in this job...
You’ve managed the membership for a business-related nonprofit organization and you can still roll up your sleeves and do the work yourself. You know how to draft relevant content for social media, and you’re up-to-date on the latest digital technologies. You are very comfortable with Canva or similar graphic program, Constant Contact, PowerPoint, Website Publishing, and Email Marketing. We would be impressed if you have experience in an chamber of commerce or related business organization. You need to love multi-tasking and managing a variety of internal and external projects. If you’re passionate about the intersection of business, government, nonprofit, and transportation - and working in the membership association world, we would be delighted for you to apply! If this sounds like you... we just may be your dream job!
Mission and Goals:
The BWI Business Partnership is a nonprofit corporation comprised of governmental organizations, private businesses, and academic institutions, advocating for strong transportation policy and initiatives, driving sustainable economic and workforce development, and facilitating meaningful strategic relationships germane to the growth and development of the BWI Region.
Responsibilities:
Membership Recruitment and Retention:
From membership development to social media to cultivating alliances, you’ll make sure that all of the membership programs of Partnership are compelling, appealing, and consistent with the Partnership's branding and messaging strategy. This is a hands-on role in which you will collaborate with the staff team, the Board of Directors, and our high profile members across the Partnership. The Director of Strategic Initiatives is a rare blend who artfully balances the membership, communications, and programmatic sides of our association. This person plays an integral role in supporting the Executive Director through coordination with all Partnership Committees, development of outreach materials, and coordination of member events for the Partnership. You will work on multiple projects with changing priorities and represent the Partnership within the business, government, and nonprofit sectors. This position reports to the Executive Director.
A Day in the Life of the Director of Strategic Initiatives:
You may be wondering, "what would I do in this job?" Here is a snapshot of what can expect to do in this job...
- Grow the membership of the Partnership by recruiting new members and retaining current members to the Partnership
- Schedule and Facilitate Young Professional Group meetings
- Organize special events to drive and engage our membership
- Work with the Chair of the Membership/Ambassadors to increase membership in the Partnership
- Increase sponsorship revenue and sponsorship opportunities
- Analyze projects to ensure member satisfaction
- Use emerging digital technologies to draft online and social media content of interest to our members
- And a whole lot more!
You’ve managed the membership for a business-related nonprofit organization and you can still roll up your sleeves and do the work yourself. You know how to draft relevant content for social media, and you’re up-to-date on the latest digital technologies. You are very comfortable with Canva or similar graphic program, Constant Contact, PowerPoint, Website Publishing, and Email Marketing. We would be impressed if you have experience in an chamber of commerce or related business organization. You need to love multi-tasking and managing a variety of internal and external projects. If you’re passionate about the intersection of business, government, nonprofit, and transportation - and working in the membership association world, we would be delighted for you to apply! If this sounds like you... we just may be your dream job!
Mission and Goals:
The BWI Business Partnership is a nonprofit corporation comprised of governmental organizations, private businesses, and academic institutions, advocating for strong transportation policy and initiatives, driving sustainable economic and workforce development, and facilitating meaningful strategic relationships germane to the growth and development of the BWI Region.
Responsibilities:
Membership Recruitment and Retention:
- Increase membership base (progress will be tracked monthly).
- Retain existing members and updating the database accordingly.
- Provide staff support to the Young Professionals Group (YPG), and all subgroups and roundtables, coordinating activities and new member recruitment.
- Provide information and reports to above-listed committees, coordinates meetings, compiles data on membership.
- Reach out to new and renewing members to ensure member satisfaction.
- Increase attendance at Partnership events throughout the year.
- Provide overall coordination of Partnership events, including the Signature Breakfast series (Virtual Speaker Series) and the Transportation Think Tank (T3) Series, including securing speakers, locating venues and developing contracts with venues, working closely with the Executive Director.
- Coordinate event logistics for the Partnership, including venue set up, supervises event announcements and registration with Director of Administration.
- Develop new programs and forums for Partnership members, including both Partnership wide and those focused on transportation initiatives.
- Represent The Partnership at external events, speaking to local groups about The Partnership’s services, and providing a professional and positive first impression at all events. Follows up on potential members. Attends meetings of partner organizations, and represents the organization at various trade shows
- Ensure that appropriate communications tools and membership materials are available for events, meetings and conferences, develops same as needed.
Grant Support:
- Oversee all aspects of the Maryland Aviation Administration grant received by The Partnership.
- Provide multi-media assistance to major grants being managed by the Partnership. Helps develop online presence and marketing collateral.
- Consult with Director of Community Outreach to determine and deliver needs and best practices for brand implementation and Partnership involvement of each major grant.
Communications and Media Relations:
- Assure consistent communication of desired messages to all external constituencies, including the news media
- Coordinate the design and production of all Partnership print and electronic materials
- Implement strategies to increase stakeholder awareness about Partnership and transportation initiatives.
- Produce and distribute all Partnership publications, and contributions to external publications
- Maintain records of communications activities, including press release plans and schedules
Social Media, Website and Publications:
- Develop messaging regarding the Partnership and its programs through effective communications tools, including the internet, social media, membership materials, and reports for external audiences.
- Conduct research on economic development and transportation industry trends
- Supervise design or designs through desktop publishing or canva.com and provides copywriting for communications campaigns for e-mail, social media communications, press releases, blog writing projects, etc.
- Draft and promote social media campaigns that drive interest in The Partnership’s events (Facebook, LinkedIn, Twitter, YouTube)
- Oversee Partnership website, providing and updating website content on a regular basis.
What Is So Special About Working for the Partnership:
We want you to love working here, and we have a workplace culture that reflects that. With programs like flexible telecommuting options (we are working remotely right now!), tremendous Board support and interaction, involvement with local and state leaders, healthcare benefits, and a retirement plan, we work hard to make sure the Partnership is a great place to work. Did we mention that you will work with amazingly talented colleagues? We offer an competitive total compensation package including competitive pay and commissions - and an employer-contributing retirement plan.
Diversity Welcome:
We encourage and invite people from diverse backgrounds to apply and join our team. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, creed, marital status, gender identity or expression, political affiliation, personal appearance, national origin, ancestry, protected veteran status, physical or mental disability.
To Apply:
Please apply through the link below. Please be sure to include a Letter of Interest (we read this and take it seriously) and your resume (Word Format please!). Applications will be accepted on a rolling basis until the job is filled. Thank you for your interest in the BWI Business Partnership!
This opening is closed and is no longer accepting applications
